In today’s digital age, businesses are increasingly leveraging the power of digital display screen for advertising and marketing purposes. It’s an effective way to grab attention with eye-catching visuals and communicate messages quickly. But it’s also important to ensure that your digital signage includes all audiences. Here are a few tips on how to make your digital signage displays more accessible and inclusive.
Choose Appropriate Font Sizes
It’s essential that your message can be read by everyone, regardless of their vision. To ensure this, use large font sizes that are easy to read from afar. If possible, avoid using decorative fonts as these may be difficult for some people to read.
Include Alternative Text for Images
When you include images in your digital signage display, be sure to include alternative text (or alt-text) for those who cannot see the image or understand its content. Alt-text describes the image’s content in words and helps people with visual impairments access the information included in it.
Add Captions For Videos
Videos can be incredibly powerful ways to grab attention and communicate messages effectively but it is important that they are accessible for all viewers including those who are hearing impaired. Adding captions ensures that even those who cannot hear will still get the intended message from your video clip or animation sequence.
Use Color Contrast Wisely
Using different colors in your design can help convey a particular emotion or message, but be careful not to sacrifice readability. Choose high-contrast colors, as low-contrast color schemes can cause visibility problems, especially for people with low vision or color blindness. Consider using tools such as Color Oracle, which simulates different color blindness conditions, to ensure that there is sufficient contrast between the colors used in your design before publishing it on screen.
Ensure easy navigation for on-screen interactions
If you’re planning to incorporate interactive features such as touch screens into your digital signage system, consider adding visible cues such as buttons or arrows to indicate what action to take next during navigation processes so that users don’t get lost while exploring the screen. Additionally, if there’s text involved, add headings and subheadings to make it easier for users to scan through content without being overwhelmed by too much text at once.
Use high quality audio settings
Although audio settings don’t usually come up when discussing accessibility, it’s worth mentioning because poor sound quality can easily affect the user experience through lack of audibility, especially when playing announcements over speakers. Whenever possible, try to use higher quality audio settings, such as lossless audio formats like FLAC, rather than lower quality files like MP3, as this will ensure better sound clarity is maintained throughout playback.
Test your digital signage displays before going live
Finally, before making any changes live, take some time to test them thoroughly by creating mock-ups of potential layouts in advance and running them through user testing sessions where participants provide feedback on how easy it is to navigate within the given parameters. This should give you a good insight into any potential areas for improvement before going public with the actual screens.
